Army Navy Match Committee Marketing Manager Vacancy

The Royal Navy Rugby Union and Army Rugby Union are seeking a suitably experienced candidate to fill the Army Navy Match Committee post of Marketing Manager in Sep 14.  The post currently attracts a salary of £15,000 plus expenses. The successful candidate would ideally commit for a period of 3 years.

Background

The Army v Navy Match is the highest profile Services sporting event outside of the United States; it is the culmination of the Inter-Services Competition and in 2014 attracted over 77,000 spectators. It takes place each year at Twickenham, the home of English rugby. The match is also seen as an opportunity to get together with old friends and is the biggest Service reunion in Europe. The proceeds of the match are given over to Military Charities and the competing Unions, namely The Army Rugby Union and The Royal Navy Rugby Union. The match is normally screened live on Sky TV and is streamed around the globe to wherever our Servicemen and Women are located.

Role

The Marketing Manager has a critical supporting and enabling role in building the Army v Navy match brand and profile as well as managing the publicity for this high profile event. It requires long-term planning as well as detailed execution and delivery on a daily basis.

The primary responsibilities are:

  • Co-ordinate and manage the organisation of key tasks for the event against a predefined budget.
  • Ensuring that all key deliverables for the event are co-ordinated and delivered to the agreed timeline.
  • To present all relevant information, provide advice, regular updates, reporting and statistics to the Army v Navy Match-day Committee (ANMC).

In addition, the duties extend to:

Planning

  • Establish key contacts.
  • Establish and document all key tasks with timelines.
  • Define annual objectives.
  • Analyse historical statistical information and highlight potential target areas
  • Implement processes for information, imagery, brand and communication approvals, where required.
  • Document key deliverables and timelines for distribution to the ANMC.

Marketing

Prepare and present the following for approval and agreement by the ANMC:

  • Annual marketing plan with timelines, milestones and measurable elements to enable the Army v Navy Match Committee to provide input before the final version is distributed.
  • Propose design artwork for all material including posters, flyers, & inserts.
  • Propose design artworks for tickets and ensure any amendments and approvals are provided to the timeline and inline within the on sale date.
  • Present any amendments to the website or application either design or functionality for approval from the Army v Navy Match Committee.

Once the marketing plan is approved the role will be responsible for the following:-

  • Liaise with official ticket distribution areas with reference to on-sale date and marketing.  RFU, ARU, RNRU & Ticketmaster.
  • Oversee the design and production of printed promotional literature.  Negotiate with suppliers as required.
  • Facilitate the updating of the match website and all social media channels (Official routes of communication) where relevant.
  • Negotiate and purchase advertising and publicity via relevant media owners, their agents or representatives at the best possible value for money. 
  • Be responsible for marketing and communication channels and the growth of engagement throughout the project.
  • Be responsible for ensuring that the website content including logos and relevant links are correct and up to date throughout the project.
  • Liaise with the RFU with reference to match day communication for attendees.
  • Co-ordinate and distribute the specification, formats, deadline and delivery for all marketing, communication and media requirements.
  • Oversee the production and implement processes for the editorial content of the match day programme. Liaise with the publisher of the match programme over advertising.
  • Assist with the promotion of all on the day matches and activities including entertainment & schools festivals / service matches. 
  • Produce generic articles for publication in Services journals, local papers and others as required. Liaise with the Unions’ PR Managers over articles for major rugby publications and defence publications. Issue press releases to the national press before each of the Inter-Service matches.
  • Organise match day photography.

 Budget

  • In-line with the overall event and the marketing plan, prepare the annual proposed budget for agreement by the ANMC.
  • Manage, monitor and report against the agreed budget in agreement with timelines provided by the ANMC.

General

  • Responsible for maintaining the brand identity by ensuring processes are in place for the overall event when working with the RFU, Army Rugby Union, Royal Navy Rugby Union, Sponsor and the chosen charity of the day.
  • Facilitate, but neither manage nor be responsible for, collections by the charity of the day as nominated by the match committee.
  • Review all repeat communication year on year and provide suggested amendments to the ANMC.
  • Liaise with other agencies and sponsors as required.
  • Undertake other ad hoc tasks as defined and agreed.

Reporting

  • Manage and report on expenditure at agreed timelines set by the ANMC.
  • Coordinate and report status updates for key elements of the project at agreed timelines set by the ANMC.
  • Coordinate and report ticket sales from each official ticket distributer at agreed timelines set by the ANMC.  This report should include historical sales information for statistical comparison.
  • Create a final presentation to be distributed to the ANMC at the wash up meeting after the event.

 The Person

 The successful candidate will:

  • Have experience in Event Planning and Marketing, negotiation and buying across a variety of media.
  • Demonstrate excellent communication skills, both written and oral.
  • Able to work collaboratively with all those involved in both Army and Navy Rugby.
  • Demonstrate evidence of ability to operate at a strategic level: to formulate strategy, and to co-ordinate delivery and measurement of performance.
  • Experience in developing and delivering complex communication plans as well as effectively utilising and managing a variety of media channels, including websites and social media is desirable.
  • Knowledge of rugby union and the military is preferable although not essential.
  • He or she will be required to work from their own premises and be self-employed.
  • Attendance at regular meetings throughout the season will be required (generally but not necessarily held in London)

The Selection Process

  • Closing date for applications is 31 July 2014.
  • Applications should be made in writing to: 

The Chairman,
Army Navy Match Committee,
CRFCA,
Holderness House,
51 - 61 Clifton Street,
London
EC2A 4EY

Or by email to: co-dcy@rfca.mod.uk

  • Applications should include sufficient detail to explain suitability for the role and evidence of previous success within a similar environment (CVs and covering letters are encouraged).
  • Written applications will be considered by a panel formed from members of the ANMC; candidates may be invited to interview to constitute a second round of the selection process if deemed appropriate by the panel.
  • If it is necessary to hold interviews these will be conducted on 4 August 2014 in Aldershot. Candidates called forward for interview will be informed of exact venue.
  • A decision will be communicated no later than Friday 7 August 2014.
  • Please indicate on your application if you are unable to attend or foresee potential difficulties in attending on the planned date for interviews.